Located in Singapore’s civic and cultural district, The Capitol Kempinski Hotel Singapore is a historic building, famous for it iconic Capitol Theatre, which used to be the jewel of the island’s cinema scene post World War II.

The Capitol Kempinski Hotel Singapore approached us to help create a F&B concept for their hotel lobby. With respect for the heritage destination that The Capitol Kempinski Hotel is, our challenge was to create a lobby experience that felt like it had always belonged to the building.

Inspired by the strong heritage of the area, we dived into archives with old photos from the era when the Capitol Theatre was the heart of the entertainment district. Old tales have it, the cinema used to be a favourite spot to bring a date back in the 1950s and 60s. This inspired us to bring a sense of nostalgia to the lobby experience. 

Our goal was to create a seamless experience between the historic looking hotel on the outside and the hotel lobby on the inside. This led to a brand identity that is full of subtle cues to the bygone era. 

Within the lobby, guests will find a bar, a lounge, a boutique and a restaurant for, which we created an umbrella of brand identities that took inspiration from old times in Singapore.

We are proud to have helped The Capitol Kempinski Hotel Singapore develop a cohesive universe in the hotel lobby, paying respect to what once was a bustling district but in a contemporary way.