Informed by EDL’s vision to inspire all kinds of spaces and designers, clean lines were used to form the new logo and even the Chinese family seal. The bold strokes that form the logo are inspired by the visual metaphors found everywhere in nature crisp in shape, yet versatile in structure. This simple logo can sit on any material and pattern, expressing EDL’s versatility and spirit of innovation. It hints at play, creativity and endless possibility.
EDLX is a platform to consolidate collaborative creations with creatives. The X mark can be of any colour, expressing EDL’s versatility and the individuality of each collaboration.
EDL Division is a showcase of the collaborative spirit and a celebration of materials. The togetherness of its divisions paves an inspiring spatial journey that encourages exploration to unchartered grounds. The space is much alike a story composed of chapters. Each chapter - a physical and visual division - elaborates on a different component of the laminate story.
EDL is a leading distributor of High Pressure Laminates in Asia, providing architects and interior designers with quality and innovative products. To mark their tenth anniversary and expansion onto an international stage, the company embarked on a rebrand to propel them in their journey forward.
We set out to create a new identity that embodies EDL’s current state of mind – one that is decluttering and always reinventing. Like basic building blocks, the new EDL logo is an amenable tool that can take on multiple personalities, integrating effortlessly into every story. With it, anything is possible.