KLASS is a solutions provider contracted by the government for the surveillance sector, engaging in Artificial Intelligence (AI), facial and speech recognition, as well as groundbreaking video analytical systems for security purposes. Its cutting-edge solutions are implemented nationwide, ensuring public safety through the use of emerging technology for real life situations.

The challenge for KLASS was in its company image, in which they needed a refreshed brand identity to bring in the next generation of hires looking for an exciting company to join, with an exciting purpose.

Working on the premise of attracting new talent, KLASS’ innovative philosophy, solution-driven spirit, and family-oriented working environment was brought to the forefront in its new identity, from its logo to its core principles that guided the internal culture.

Complementing the strong sense of pride in the company, KLASS’s new identity helped to cement a strong foundation in the tech space, and a company proud in welcoming potential employees to join them at the frontier of technology.