Zyllem grew from a start-up courier company to become the “internet of logistics”, merging third-party logistics companies (3PLs) and merchants on a single digital platform. Its solution greatly improves upon how businesses manage their supply chain, connecting them to a global network of service providers to tap on and have everything they need at their disposal.

With this transformation, Zyllem needed a new approach to their brand identity to match the groundbreaking impact on their industry, beyond a medium-sized enterprise to a reliable, trusted business driven by innovation and change, and a mission to evolve the way logistics is being done.

With a fresh new logo and a set of brand elements, Zyllem’s new branding told a story of its growth and purpose in a visual way.

Shifting from a logo that communicated a younger vibe, we moved towards a bolder, more empowered look that’s balanced, stable and ready to take on the world. Illustrating the connectivity between 3PLs, customers and companies, its updated look helped them to look the part as they make big waves in the logistics industry.


Zyllem grew from a start-up courier company to become the “internet of logistics”, merging third-party logistics companies (3PLs) and merchants on a single digital platform. Its solution greatly improves upon how businesses manage their supply chain, connecting them to a global network of service providers to tap on and have everything they need at their disposal.

With this transformation, Zyllem needed a new approach to their brand identity to match the groundbreaking impact on their industry, beyond a medium-sized enterprise to a reliable, trusted business driven by innovation and change, and a mission to evolve the way logistics is being done.

With a fresh new logo and a set of brand elements, Zyllem’s new branding told a story of its growth and purpose in a visual way.

Shifting from a logo that communicated a younger vibe, we moved towards a bolder, more empowered look that’s balanced, stable and ready to take on the world. Illustrating the connectivity between 3PLs, customers and companies, its updated look helped them to look the part as they make big waves in the logistics industry.