Edwin Tan
Edwin Tan is a brand consultant and creative director with 19 years of experience, shaping brands that are both impactful and built to last. He has worked with Nike, Reebok, Evian, and Sephora, applying a strategic, future-proof approach to branding across F&B, fashion, finance, and tech. His work has been recognized in One Show, Art Directors Club, Communication Arts, and Creative Circle Awards, and he was named one of Perspective Magazine’s “40 under 40” rising talents. Beyond branding, Edwin is a lecturer and former executive committee member of The Design Society, mentoring the next generation of designers.
Cheryl Ann Lee
Cheryl Ann Lee is a brand strategist with deep expertise in marketing, PR, and brand culture. Previously Head of Marketing & PR at Fred Perry (Singapore, Malaysia, and Indonesia), she led brand strategy, partnerships, and cultural engagement, launching Subculture Live and securing key media coverage. With over 15 years of experience across fashion, lifestyle, and F&B, she has worked with leading brands, securing placements in Wallpaper, Monocle, and Dezeen. At Bravo, she applies her business and cultural insights to help brands stay relevant and competitive.
Government Grant Support
Bravo is a Registered Management Consultant (RMC)-certified consultancy, enabling us to support Singapore-registered companies in accessing government grants for branding, strategy, and business transformation. Our certification ensures we meet industry standards, helping businesses navigate funding opportunities with confidence. Find out if your business is eligible for government grant support.
Trusted by leading global brands:
We help brands define their position, sharpen their message, and make a lasting impact through strategy, design, and communication.
Brand Strategy
Building strong foundations with positioning, naming, and research.
Brand Identity
Creating recognizable and unforgettable visuals.
Communication
Bringing brands to life across all touchpoints.
Brands evolve, markets shift, and businesses grow—when the landscape changes, so should your brand. Whether you’re redefining your position, expanding into new markets, or starting from scratch, Bravo helps you navigate these moments with clarity and strategy.
① Find Your Edge
Define what makes your brand essential in a crowded market.
② Reframe
Refocus your brand strategy to stay relevant and competitive.
③ Unify
Seamlessly integrate multiple brands into one cohesive identity.
④ Momentum
Strengthen your brand to scale with clarity and purpose.
⑤ From Scratch
Build a brand with strategic foundations for long-term success.
⑥ Revive
Realign and refresh a brand that’s losing impact.
⑦ Go Global
Adapt your brand for new markets while maintaining its core identity.
⑧ Evolve
Modernize without losing what makes your brand recognizable.
⑨ Clarify
Simplify and structure your brand for better recognition and growth.