Edwin Tan
Edwin Tan is a brand consultant and creative director with 19 years of experience, shaping brands that are both impactful and built to last. He has worked with Nike, Reebok, Evian, and Sephora, applying a strategic, future-proof approach to branding across F&B, fashion, finance, and tech. His work has been recognized in One Show, Art Directors Club, Communication Arts, and Creative Circle Awards, and he was named one of Perspective Magazine’s “40 under 40” rising talents. Beyond branding, Edwin is a lecturer and former executive committee member of The Design Society, mentoring the next generation of designers.
Cheryl Ann Lee
Cheryl Ann Lee is a brand strategist with deep expertise in marketing, PR, and brand culture. Previously Head of Marketing & PR at Fred Perry (Singapore, Malaysia, and Indonesia), she led brand strategy, partnerships, and cultural engagement, launching Subculture Live and securing key media coverage. With over 15 years of experience across fashion, lifestyle, and F&B, she has worked with leading brands, securing placements in Wallpaper, Monocle, and Dezeen. At Bravo, she applies her business and cultural insights to help brands stay relevant and competitive.