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Jun 17, 2022

Bravo wins at the MARKies Awards 2022 for DBS SME campaign

Bravo wins at the MARKies Awards 2022 for DBS SME campaign

Jun 17, 2022

Bravo has been recognised at the 2022 MARKies Awards for its campaign Hey Boss, developed in collaboration with DBS SME Banking.

The campaign encouraged digital payment adoption among small business owners in Singapore—many of whom still rely on traditional cash and cheque workflows. Rather than emphasising product features, the work addressed ingrained behaviours, using everyday language, familiar pain points and a deliberately conversational tone of voice.

Messaging was embedded directly into DBS’s IDEAL platform and tailored to user roles. Banners, pop-ups, and eDMs presented simple, colloquial prompts (“Ps, boss…” / “Sorry boss…”) paired with clear calls to action. The creative was designed to feel human, familiar, and slightly disarming—reminding SMEs that change doesn’t have to be difficult.

With a budget of S$8,000, the campaign saw significant impact: a 55% increase in digital payments via FAST/PAYNOW and a 16% drop in cheque usage.

Hey Boss was awarded under the category of Most Effective Use – B2B Marketing.

Bravo Creative

1 North Bridge Road
High Street Centre #08-08
Singapore 179094
Great brands start with great conversations. Let’s chat—coffee’s on us. info@bybravo.co.

Copyright © 20102025 Bravo Creative. All Rights Reserved.

Bravo Creative

1 North Bridge Road
High Street Centre #08-08
Singapore 179094
Great brands start with great conversations. Let’s chat—coffee’s on us. info@bybravo.co.

Copyright © 20102025 Bravo Creative. All Rights Reserved.