Edwin Tan, Creative Director at Bravo, was featured in Marketing-Interactive, sharing his perspective on Penguin’s digital transformation and evolving brand identity.

In the article, Edwin highlights the untapped potential of Penguin’s iconic character as a core brand asset. He suggests that the penguin can extend beyond illustration into animation, digital platforms, and even live action. This allows the brand to stay relevant as reading competes with streaming, gaming, and social media.

His perspective points to an opportunity for Penguin to grow across new digital touchpoints while strengthening its presence in contemporary culture.

Read the full article here.