Nomo was conceived as a 6-month takeover pop-up concept. Borrowing inspiration from the ideology of mono no aware; a deep appreciation of the temporary; a Spanish restaurant was transformed into a homely Japanese Izakaya. From story to identity, we crafted a world around the chef and his treasure chest of collectibles, with every detail tailored as a reflection of his personality. As a final touch, we refreshed the existing interiors by silk-screening old newspapers to create wallpaper, emphasising the transient nature of the takeover.

Nomo was conceived as a 6-month takeover pop-up concept. Borrowing inspiration from the ideology of mono no aware; a deep appreciation of the temporary; a Spanish restaurant was transformed into a homely Japanese Izakaya. From story to identity, we crafted a world around the chef and his treasure chest of collectibles, with every detail tailored as a reflection of his personality. As a final touch, we refreshed the existing interiors by silk-screening old newspapers to create wallpaper, emphasising the transient nature of the takeover.

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Credits

Year2018LocationSingaporeClientNOMOProject ManagementJane GohCreative DirectionEdwin TanDesign DirectionMichelle YongDesignKaelyn Quek, Melvin YeongPhotographyNicholas LohInterior DesignStudio iF