Book Cabin is an online travel agent (OTA) owned by LionAir that combines the convenience of flight, lodging and other essential travel arrangements on a digital platform. Book Cabin needed a refreshed identity that gave domestic travellers the sense of ease and seamlessness in their travel experience. Book Cabin found a space between being modern, functional and practical, while paying tribute to its Javanese roots in its logo. The resulting identity was a simple, relatable brand that communicates reliability and warmth to its travellers, from web to app alike.