Section is a process-led digital creative agency that turns complex digital jargon to delightful experiences for clients, end-users and their team. Their practice is divided into 3 teams - experience, social and implementation. For the identity extension, we created joyful, imagined tech gadgets to represent each team within Section. From smart utilitarian speakers that dispense cookies to a modular energy bottle tailored for optimised performance, every fictitious product is derived from the team’s functions and philosophies. It is a set of identifiers that unifies various functions and capabilities under the broader digital realm of possibilities.