PROJECT
BookCabin
INDUSTRY
Education & Others
SUMMARY
Online travel agency that serves as your window seat to Asia.
Scope of Work
Brand Identity, Website
Book Cabin is an online travel agent (OTA) owned by LionAir that combines the convenience of flight, lodging and other essential travel arrangements on a digital platform. Book Cabin needed a refreshed identity that gave domestic travellers the sense of ease and seamlessness in their travel experience. Book Cabin found a space between being modern, functional and practical, while paying tribute to its Javanese roots in its logo. The resulting identity was a simple, relatable brand that communicates reliability and warmth to its travellers, from web to app alike.