From Object to Companion

CaseDept. makes high-quality accessories for smart devices, with custom moulds, precise tolerances, and a focus on durability and fit. Their products are well-engineered and rigorously tested, yet the brand lacked a distinct voice, blending into a crowded market where others spoke louder but delivered less. The task was not only to redesign the look but also to rethink how the brand felt.

We defined a new strategic direction: from protection to presence. Rather than focus solely on technical features, CaseDept. became a quiet constant, something that moves with you and holds space across all parts of your day. This reframing led to a dynamic tagline system built on the core phrase “On All Your…,” completed in ways that reflect context and mood, from the humorous to the understated.

The idea of presence guided the entire identity. The tone is conversational and confident, with a visual system that is neutral yet expressive. Utilitarian colours feature subtle accents, typography is structured but soft, and photography feels natural and lived-in.

In a category where brands either shout or disappear, CaseDept. now occupies a thoughtful middle ground, building trust through clarity, consistency, and attention to detail in both product and presence.