PROJECT
Ground Zero
INDUSTRY
Sports & Fitness
SUMMARY
This is the center of change. The beginning of beginnings. Fitness transformation starts here.
Scope of Work
Brand Identity, Website
Ground Zero is a spinning and boxing studio that pushes one's limits through immersive, high-energy experiences filled with light and sound. The rhythm of the music builds your energy, while the dark space exuding dystopian vibes with its raw concrete and neon lights awakens your survival instincts.