PROJECT

MoneySmart

INDUSTRY

Finance & Technology

SUMMARY

Rebranding MoneySmart with a living identity that grows with Singaporeans through every stage of life.

Scope of Work

Brand Identity

Breathing new life into a brand that helps Singaporeans make better financial decisions. Illustrating MoneySmart’s presence in every stage of life, we challenged ourselves to create an identity that grows – literally. Governed by a typeface that carries a spectrum of font weights, we drew the attention away from the logo while establishing a strong association to the brand through colour and typeface.

Great brands start with great conversations. Let’s chat, coffee’s on us. info@bybravo.co.

Copyright © 20102025 Bravo Creative. All Rights Reserved.

Great brands start with great conversations. Let’s chat, coffee’s on us. info@bybravo.co.

Copyright © 20102025 Bravo Creative. All Rights Reserved.