PROJECT
MoneySmart
INDUSTRY
Finance & Technology
SUMMARY
Rebranding MoneySmart with a living identity that grows with Singaporeans through every stage of life.
Scope of Work
Brand Identity
Breathing new life into a brand that helps Singaporeans make better financial decisions. Illustrating MoneySmart’s presence in every stage of life, we challenged ourselves to create an identity that grows – literally. Governed by a typeface that carries a spectrum of font weights, we drew the attention away from the logo while establishing a strong association to the brand through colour and typeface.