PROJECT
Street Superior
INDUSTRY
Lifestyle, Fashion & Retail
SUMMARY
Designing the identity for Southeast Asia’s definitive street culture gathering.
Scope of Work
Brand Identity
Street Superior is an underground community. A flock of modern-day cyborgs, the epitome of hyper-personalisation. A backwards cap from Converse, limited-edition checkered skate shoes from Vans, sweater constructed from Jerry Lorenzo’s genius. A cheese burger dripping with homemade jalapeño sauce in one hand, kombucha in the other, the customisation is individually unique. Before you take a step into this world, answer the questions: “Do you dare to be different? Do you dare to be Superior?”