The Style Play Room

The Tinsel Rack (TTR) has long been a loved style label in Singapore, known for stylish yet accessible pieces for everyday wear. As its audience grew from Millennials to Gen Z, the challenge was to stay fresh and relevant while staying true to its essence.

Bravo was brought in to refine not just the visual identity but the brand’s core philosophy. In a world where curated feeds and fast-moving trends make style feel formulaic, TTR wanted to create a space for self-expression and play. This became its new positioning: The Style Play Room.

The Style Play Room is a mindset. It positions TTR as a space for exploration, where style is about experimenting and making it your own. TTR is no longer just a trend provider but a curator of possibilities, encouraging you to mix, match, and discover your unique style.

A new identity system reflects the brand’s playfulness and fluidity. Bold typography, modular layouts, and a cheeky tone of voice bring the concept to life across collections and collaborations.

Today, TTR is not just a label but a space to try on different versions of yourself. In a culture obsessed with polished outcomes, it celebrates the joy of discovery. Style is not about having all the answers, but about playing until you find what feels right.