PROJECT
Violet Oon’s Kitchen
INDUSTRY
Food & Beverage
SUMMARY
Relaunching Singapore’s food ambassador with a modern Peranakan dining identity.
Scope of Work
Brand Identity, Collaterals, Packaging
One of Singapore's leading food gurus, Violet Oon is known as much for her cooking as for her opinions on food. She's considered a leading authority on Asian cuisine and her own speciality is the Nonya cuisine of Singapore. Her reputation as a chef and food specialist spans the international arena and she often represents Singapore as a food Ambassador abroad. We were tasked to relaunch the Violet Oon's brand in the form of a new restaurant. We set out to create something modern and relevant for Singapore's competitive and vibrant food scene, at the same time retaining the Peranakan's classicism.