lyf is a collection of co-living spaces across Asia, designed to forge new connections and nurture communities. 

lyf approached us with new market insights, location strategy and a need to evolve their existing brand identity for greater differentiation.

We took a larger than life approach to the brand expression. 

Unadulterated fun unfolded across various in-property collaterals including room keycards, door hangers, name cards & location cards. Through tongue-in-cheek copywriting and (seemingly) freeplay of kidulthood or what life might be like living at lyf. We created a vibe check that was relevant for singles, startuppers and go-getters alike.

The work was so enjoyable the client expanded our scope to extend the brand expression across hoarding designs for upcoming properties, as well as HR recruitment ads as lyf set off on their mission to redefine the apartment living experience in Asia.