Reflaunt brings resale-as-a-service to fashion brands, retailers, secondhand marketplaces and shoppers in more immediate ways through technology.

Despite it’s disruptive proposition and being a part of LVMH’s start-up incubation programme, Reflaunt’s then website felt more tech than fashion. Their visual identity was sombre and wasn’t expressing what the business really stood for – leading circular fashion and empowering an exciting and more conscious way to shop.

Following a series of in-depth discussions with Reflaunt’s CEO, Stephanie Crespin, we realised we had to connect various parties within the ‘fashion’ chain. 

Our research spanned across runways to fashion magazines and art galleries, constantly tapping across the collector, avid fashion shopper & fashion retailer mindset. How do we unify their varying intentions?

Playing on form and emphasis, we gave the brand a bolder, more confident visual language engaging enough to invigorate and unite across various audience segments. The editorial layout for the website allowed room for content and dialogue, both necessary to lead a movement.

A positive start to connecting industry collaborators. Reflaunt grows on to lead the circular fashion movement with retailers like Net-A-Porter, Harvey Nichols, Balenciaga, Axel Arigato, MyTheresa, COS – all onboarded and ready to resell.