Still
Challenge
Shifting perceptions
Founded in Canada, Still is a new player in the full-spectrum CBD oil market.
We were brought onboard to create the brand identity and packaging design. The challenge was to create a brand that resonates with the modern consumer, and challenging the perception of medical cannabis – an often misunderstood drug.
Process
New wellness
Working remotely from Singapore with the founders in Toronto, we set out to explore the growing CBD oil market. Quickly, two categories emerged – CBD brands that explicitly used cannabis leaves in their design, while the others tapped into the wellness trend using the colour green or spa like visual cues to symbolise the healthy benefits of CBD oil.
It became clear that we needed to take a different approach in order for Still to be positioned as a wellness alternative for hectic city lifestyles.
Solution
Sight of calm
We worked closely with the Still team to develop a brand identity that reflects how CBD oil can be a supplement that brings balance to our daily lives. This gave life to the idea of a simple look and feel, cutting through the clutter of everyday life.
Combining a modern-neutral colour scheme and clean typography, the branding reflects daily moments of zen through nature’s scenes e.g. sand dunes and clouds.
Result
Freshness to wellness
We’re excited to have had the opportunity to challenge the perceptions around CBD through a simple, fresh take on branding within the personalised wellness space.
EDL
Challenge
Defining the future direction
Coinciding with EDL’s 10th anniversary, the family-owned laminate business was undergoing a generational change, which gave reason to reflect over past successes and future business objectives.
EDL approached Bravo to help navigate the refresh of its brand identity. As EDL planned to launch its products internationally, the key challenge was to make the brand relevant for audiences beyond building contractors.
Process
More than a surface
We immersed ourselves in EDL’s product offerings and discovered the endless possibilities that laminates offer. From flooring and kitchen counter tops to art installations, laminate is truly a versatile material that allows creativity to unfold.
Solution
Experiences that inspire
Guided by EDL’s philosophy to ‘Inspire Experiences’, we shifted the focus of the brand towards home owners, designers, architects and artists, celebrating the creative possibilities laminate offers. This was reflected in the brand collaterals that were designed to inspire and excite with tactile finishings and patterns.
In order to keep the focus on EDL’s extensive library of laminate, we designed a minimal logo that celebrates a myriad of different interior styles.
EDLX
We developed and created the identity for EDLX – a platform for creative collaborations with designers, architects and more.
For every co-lab, we designed wayfinding systems as well as a suite of printed materials, ranging from direct mailer invitations to brochures and interactive door gifts.
EDL Division
We designed the brand identity for EDL Division – an elevated showroom experience that feels like a gallery, celebrating materials and creative collaborations.
Result
A future legacy
Our work enabled EDL to carve out a new position, disrupting the laminate market in Asia by opening up new segments and leading creative collaborations.
“Bravo presented a clear strategy and through their creative vision, we were able to connect with new audiences and set ourselves apart from our competitors.”
Daphne Lim
Director, EDL
15 Stamford
Challenge
Breathing new life into the old
Located in Singapore’s civic and cultural district, The Capitol Kempinski Hotel Singapore is a historic building, famous for it iconic Capitol Theatre, which used to be the jewel of the island’s cinema scene post World War II.
The Capitol Kempinski Hotel Singapore approached us to help create a F&B concept for their hotel lobby. With respect for the heritage destination that The Capitol Kempinski Hotel is, our challenge was to create a lobby experience that felt like it had always belonged to the building.
Process
Archive treasures
Inspired by the strong heritage of the area, we dived into archives with old photos from the era when the Capitol Theatre was the heart of the entertainment district. Old tales have it, the cinema used to be a favourite spot to bring a date back in the 1950s and 60s. This inspired us to bring a sense of nostalgia to the lobby experience.
Solution
Contemporary nostalgia
Our goal was to create a seamless experience between the historic looking hotel on the outside and the hotel lobby on the inside. This led to a brand identity that is full of subtle cues to the bygone era.
Within the lobby, guests will find a bar, a lounge, a boutique and a restaurant for, which we created an umbrella of brand identities that took inspiration from old times in Singapore.
15 Stamford
15 Stamford by Alvin Leung
The Bar
The Boutique
Lobby Lounge
Result
Keeping history alive
We are proud to have helped The Capitol Kempinski Hotel Singapore develop a cohesive universe in the hotel lobby, paying respect to what once was a bustling district but in a contemporary way.
Lyf
Challenge
Keeping up with life
lyf is a collection of co-living spaces across Asia, designed to forge new connections and nurture communities.
lyf approached us with new market insights, location strategy and a need to evolve their existing brand identity for greater differentiation.
Solution
Larger than life
We took a larger than life approach to the brand expression.
Unadulterated fun unfolded across various in-property collaterals including room keycards, door hangers, name cards & location cards. Through tongue-in-cheek copywriting and (seemingly) freeplay of kidulthood or what life might be like living at lyf. We created a vibe check that was relevant for singles, startuppers and go-getters alike.
Result
Where life is great
The work was so enjoyable the client expanded our scope to extend the brand expression across hoarding designs for upcoming properties, as well as HR recruitment ads as lyf set off on their mission to redefine the apartment living experience in Asia.
